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Eicher Polaris launches India's 1st personal utility vehicle - Multix

By Niranjan Mudholkar,

Added 18 June 2015

Investment of Rs.350 crore done so far

Multix is a differentiated vehicle, built ground-up through extensive consumer study. It is equipped with first-of-its-kind Pro Ride - Independent suspension system, which coupled with its best in class ground clearance of 225mm, delivers unmatched riding experience on all kinds of roads and giving a mileage of 28.45 kmpl.   Multix has a unique tubular frame structure and Roll-Over Protection System (ROPS) that provides structural stability and reinforced safety. The vehicle delivers superior energy efficiency & durability through its Flexituff body.

Commenting on the launch of the company's first vehicle, Radhesh C Verma, Chief Executive Officer, Eicher Polaris Pvt. Ltd. said, "Multix is a true ground up innovation. We have looked at every aspect of value proposition delivery, whether it is the vehicle, its accessory system, the retail experience or service thereafter, and have challenged set norms.

"We have a solution which resonates very well with consumers and we are certain of driving disruptive growth. Multix will be launched in 30 cities to start with. It will be available for test ride in July and deliveries will start in August."

Multix has undergone over 18,00,000 km equivalent of rigorous testing for off-road reliability, safety & durability. It has been tested on one of the world's toughest testing tracks in USA with torture track ratio of 14:1, as well as in India on specially built test tracks.
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