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Eicher Polaris launches India's 1st personal utility vehicle - Multix

By Niranjan Mudholkar,

Added 18 June 2015

Investment of Rs.350 crore done so far

With versatility at its heart, Multix offers the unique power of extreme adaptability to the consumer. Multix has a generous cabin space that can comfortably seat a family of five along with luggage, Multix can be adapted to create large storage space of 1918 liters. Multix is equipped with X-PORT  - a unique power-take-off point, which can generate power of up to 3 KW that can be used for lighting homes and powering professional equipment such as drilling machines, DJ systems, water pumps and more.

Speaking at the launch of Multix, Siddhartha Lal, Managing Director & CEO, Eicher Motors Ltd., said, "We have identified a large untapped segment in Independent Businessmen with an estimated population of 5.8 crores in India, and are committed to create a new and strongly differentiated automotive solution for them through Multix.

"Our aim is to equip the consumers with the Multix ecosystem and enable them to unlock their potential by accessing a world of new opportunities. We have made an investment of Rs350 crore  till date." 

Commenting about the partnership and the vehicle, Mike Dougherty, Vice President, Asia Pacific & Latin America, Polaris Industries Inc., said, "When we came together to form Eicher Polaris Pvt. Ltd., we wanted to build on the synergies of our core competencies in order to bring a valuable and effective automotive solution to India.

"With Eicher Motors Ltd.'s understanding of the Indian market, their expertise in lean engineering platforms, and Polaris Industries Inc.'s capabilities in product innovation and category creation, we believe that Eicher Polaris Pvt. Ltd. is most uniquely positioned to achieve this and bring about a paradigm shift in automobiles for India"

(Continued on the next page)

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