Eicher Polaris Pvt. Ltd., a 50:50 joint venture between Eicher Motors Ltd and Polaris Industries Inc., announced the launch of Multix - India's First Personal Utility Vehicle today, thereby creating a new category in the automotive segment.

Multix is specially designed for Independent Businessmen, having an estimated population of 5.8 crore in India. Purpose-built, specially designed and powered by a reliable diesel engine, Multix will be available in two variants and four colors, starting at a price of Rs. 232,850/ - (ex-showroom Jaipur).

Eicher Polaris Pvt. Ltd. has made an investment of Rs.350 crore towards product development and setting up a world-class manufacturing facility with state-of-the-art technology at Jaipur, Rajasthan. The plant has an annual capacity of 60,000 units which can be scaled up to 1,20,000 units. The facility is also equipped with robotic weld lines and in-house paint system.

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