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Haier announces investment plans to expand manufacturing facility in India

By Swati Sanyal Tarafdar,

Added 04 June 2015

Proposed investment of 370 crores as long-term commitment to Indian government’s “Make in India” campaign; plans to introduce manufacturing for new product lines

Haier, the global leader in Home Appliances and Consumer Electronics and World's Number 1 brand in Major Appliances for the 6th Consecutive Year announced mega investment plans for expansion of the company's manufacturing facility in the country as part of the Indian government's ‘Make In India' agenda.

The investment plans to expand Haier's existing manufacturing facility at Ranjangaon, Pune has resulted after a Memorandum of Understanding was signed between the Govt. of Maharashtra and Haier Group in China.

The proposed investment of 370 crores will scale up manufacturing operations of the company in India by introducing production of new product lines like, washing machines, air conditioners, LED panels, water heaters and deep freezers, apart from refrigerators.

By 2017, Haier plans to increase the manpower by 120 per cent to 2600 employees, across the country. The expansion will also serve as an additional opportunity for the vendors & OEMs, resulting in an increased 50 per cent vendor employment.

In line with Haier's global localisation policy, the investment will enable the company to strengthen local R & D, to fortify capabilities to manufacture customer inspired product innovations for the Indian consumers. This will eventually enable the company to decrease dependence on imports hence, increasing value for money for consumers while making the distribution network more robust.

The existing facility is sprawled over 40 acres of land in Ranjangaon, Pune, out of which 1/3rd area is currently utilised for manufacturing refrigerators at the capacity of 1 million units per year. By 2017, the company aims to utilise the remaining area available and increase the production capacity across product categories.

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