You have been an entrepreneur in your own right. How would you define your business strategy in building the organisation to what it is today?
I would like to think it is the great team I work with who bring in a lot of credibility and a good product line-up. If you have the right talent working for you everything falls into place.  I have always believed in an informal and open work culture with minimal hierarchy as this helps control office politics and encourages a healthy and interactive work environment that is more conducive for growth.

Our ability to go that extra mile for our customers set us apart from our peers. Though by description we are a wind turbine manufacturer, we offer solutions and service across the value chain when the need arises. This is where our capability in offering turn-key solutions comes in.

With the support of a strong wind research team, we are able to identify and develop key wind potential sites across the country. Additionally, our focus towards large scale projects targeting the IPPs has helped us mitigating the issues of financial transactions risks. We have an experienced management strength that has been instrumental in carving the wind portfolio of the country from its earlier days and this has been instrumental in making strategic decision in this dynamic sector

Lastly but more significantly, it has been our ability to innovate to suit the market requirement. We are strong technology company that lays adequate emphasis on R&D.

Globally, we have pioneered the wind markets in developing nations and in India we have introduced some of our best solutions for low wind sites that has helped our clientele expand their markets. The fact that we were able to reach high levels of indigenisation and also that we have our own manufacturing capability has helped us achieve great control over our cost.

In continuation of the above question, what has been the biggest challenge for you so far and how have you overcome the same?
I believe inconsistency in long term policy to be the biggest challenge. Wind projects are long gestation projects that require time and patience. The only thing missing in India are stable government policies and commitment to wind power.

Despite the fact that wind power does not usurp land, is the least invasive of any form of power, requires neither water nor fuel, is non-polluting, can be installed in stages and provides jobs in rural areas, the industry is yet to find the wings that will let it take off to the heights it should. At every level, we keep devising new rules and laws without implementing the existing ones and often the new rules work at cross purposes and add complexity to doing business.

This apart, we faced some heat in terms of building a strong supplier base in India initially but now things have changed favourably a lot of our suppliers worldwide have set up shop in India. That apart, over the years, we have created our own O&M services network that enables us to address any customer issues through timely interventions.

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