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Phoenix Conveyor Belts becomes Continental

By Niranjan Mudholkar,

Added 21 January 2021

Change in brand name to unify portfolio under the Continental brand


Continental strategically sharpens its profile as a provider of service and complete conveying solutions and therefore unifies its portfolio under the Continental brand.

Phoenix Conveyor Belts has joined the Continental global unified conveying solutions branding. “Decisive drivers are our customers. In this way, our customers and partners will benefit from a stronger and trusted global product portfolio from a single source. Thus, we will further be joining forces to continue our customer-centric business approach,” explained Hannes Friederichsen, heading the business unit Conveying Solutions at Continental. Starting January 2021, all products from company-owned brands PHOENIX, IMAS, Kolubara, LEGG, Matador and National Belt Service will be integrated into the broad Continental product and service portfolio.
In India, while keeping Phoenix Conveyor Belt India Private Limited as the name of the legal entity, effective January 2021, all products will be marketed under the Continental brand. “As Phoenix Conveyor Belts are known as the most extreme solutions in the conveyor market, they will remain in the new product line-up as the strongest steel cord belts in the market,” said Smita Pandit Chakraborty, head of the local entity and within Continental responsible sales manager for conveying solutions end users in India.

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