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Ashok Leyland launches new trucks in the ICV segment

By Niranjan Mudholkar,

Added 23 October 2020

With i-Gen6 BS-VI technology

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Ashok Leyland has launched the BOSS LE and LX Trucks, with i-Gen6 BS-VI technology. BOSS Brand has been one of the leading brands, from Ashok Leyland, in the Intermediate Commercial Vehicle (ICV) segment. These two vehicles will address the 11.1 tonne to 14.05 tonne GVW market. Customers can choose from multiple combinations – Loading span from 14ft to 24 ft and body type options of high side deck, fixed side deck, drop side deck, cab chassis, container and tipper.
Vipin Sondhi, MD & CEO, Ashok Leyland, said, “ICVs are seeing a spurt in demand and this is the best time to introduce our proven I-Gen6 BS-VI technology in one of our best-selling brands in the portfolio. These launches will further strengthen our portfolio and help us achieve our Vision of being in the Global Top 10 CV makers.”
Anuj Kathuria, COO, Ashok Leyland, said, “We have been steadily gaining market share in the ICV segment for the past eight years and our brand, BOSS, has been leading that growth. From 6% market share in FY12, we are now selling over 20% ICVs in the Indian market.”
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