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Godrej launches new equipment rental brand

By Niranjan Mudholkar,

Added 03 July 2019

Will provide solutions including manpower, machine, fuel and maintenance to customers across India

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Godrej RenTRUST, our new rental solutions brand, will address the balance 87% of the TCO pie, said Anil Lingayat, Executive Vice President and Business Head, Godrej Material Handling

Godrej Material Handling, a business of Godrej & Boyce Mfg. Co. Ltd., has announced Godrej RenTRUST, their new equipment rental brand that will provide 360-degree solutions to customers encompassing manpower, machine, fuel and maintenance.

On the occasion of this strategic announcement, Anil Lingayat, Executive Vice President and Business Head, Godrej Material Handling said, "In Material handling industry, capex in equipment is only 13% of Total Cost of Ownership (TCO) to a consumer. Godrej RenTRUST, our new rental solutions brand, will address the balance 87% of the TCO pie. We have always been at the forefront of innovation by adopting the latest technologies to offer the best-in-class solutions to our customers. Godrej RenTRUST will provide end to end solutions to our customers. We are proud of being the only material handling equipment rental solutions company in India with the widest product range, accessories and value-added services.”

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