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Toyota enters premium hatchback segment in India

By Niranjan Mudholkar,

Added 06 June 2019

Launches the Toyota Glanza

toyota-glanza

The name Glanza is derived from a German word which means Brilliancy/ Radiance/ Sparkle.

Toyota Kirloskar Motor (TKM) has marked its entry into premium hatchback segment with the official launch of Toyota Glanza. The name Glanza is derived from a German word which means Brilliancy/ Radiance/ Sparkle. The new hatchback is specially designed keeping the youth customer in mind “who likes to outshine in the society”. Equipped with the K-series petrol engines, it comes with BS-VI compliant engines. Present at the launch Masakazu Yoshimura, Managing Director, Toyota Kirloskar Motor said, “The Automotive Ecosystem is witnessing a transition with rise in income levels, increased awareness about products & services, rapidly evolving customer requirements, new technologies and innovation, changing mobility infrastructure. In a dynamic market like India, it will be our constant endeavour to offer a range of options to our customers whose choices are governed by their mobility needs and expectations from the brand. Our endeavour is not just to sell volumes and chase numbers. We believe in sustainable growth. Our key focus has been to deliver world-class premium services to achieve customer delight.”

Speaking on the new offering, N. Raja, Deputy Managing Director, Toyota Kirloskar Motor said, “We are happy to announce our entry into the premium hatchback segment to cater to the growing demands of our existing and prospective customers. The market potential is expanding with the growing aspirations of the Indian middle class, especially in the non-metros. We are confident Glanza backed by Toyota’s unique sales and service efficiency will create a new benchmark in the industry in customer delight.”

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