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Rolls-Royce to launch 'Wraith - Inspired By Fashion' today

By Swati Sanyal Tarafdar,

Added 08 May 2015

The global debut can be watched via PERISCOPE, the new live-streaming App of Twitter, at 4.15pm EDT

"As a young designer in a dynamic field, it's important for me to share the exciting honour I've been given to help redefine the style and fashion of the most eminent luxury marque in the world. ‘Wraith - Inspired by Fashion' provides an exquisite canvas to create a cool, daring and seductive motoring style, and I look forward to sharing our work with the world at the event in New York," said Michelle Lusby, Rolls-Royce Motor Cars Bespoke Designer.

"PRATT Presents is our signature series featuring visionary artists, designers and thought leaders who impact the cultural landscape and shape our future," said Ludovic Leroy, Executive Director, Strategic Partnerships & Institutional Support, PRATT Institute.

"Aligning with women who have created, shaped and innovated brands with a global reach is a perfect complement to spotlight Rolls-Royce Motor Cars' design prowess and shared commitment to innovating aesthetically and technologically."

At PRATT Presents Women of Influence in the Business of Style, Rolls-Royce joins fashion powerhouses Shirley Cook, CEO Proenza Schouler, Melisa Goldie, CMO of Calvin Klein, and Tracy Reese, Founder and Creative Director, The Tracy Reese label. A panel discussion about female business leaders who are leading change in the fashion industry and profoundly impacting the market will take place following the launch.

As part of the collaboration, a scholarship will be presented to a designer from PRATT, selected by the esteemed panel, as an individual showing exceptional skill and promise in modern luxury.

End

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