Rolls-Royce Motor Cars' latest design creation, ‘Wraith ­­- Inspired by Fashion', will receive its worldwide premiere at an exclusive event in New York today.

Women of Influence in the Business of Style, organized by PRATT Institute, the world-renowned art and design school located in the heart of New York City, will set the scene for the unveiling of this prestigious new motor car.

New York and Rolls-Royce motor cars share an unequivocal creative spirit; a common sense of cool, modern luxury, creating a compelling stage for this iteration of Wraith, whose unique features are sourced from Bespoke Tailoring and Haute Couture.

The global debut is available to view via PERISCOPE, the new live-streaming App of Twitter. Followers of @RollsRoyceCars on Twitter can download the App to view the presentation at 4.15pm EDT (9.15pm BST, 10.15pm CET) and share a commentary in real-time, providing an opportunity to present questions to Rolls-Royce Designer Michelle Lusby, who will attend the unveiling of the motor car.

‘Wraith - Inspired by Fashion' represents the latest expression of innovative design for Rolls-Royce. Fashion progresses like no other industry; timeless designs are reinvented to create brave new icons, raising the bar of creativity and progressing the notion of style. This is the defining concept behind the development of ‘Wraith - Inspired by Fashion' which includes materials, colours and textures acquired from the world of high-fashion.

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