In line with its endeavour to transform the way India sells, Amazon has announced the launch of its Global Selling Program in India. Through this programme, it is opening doors for Indian businesses to export to ecommerce markets of the world.

Amazon is extending two of its pioneering products - Selling on Amazon (SOA) and Fulfillment By Amazon (FBA) to businesses of all sizes and scale from across the country to go Global and showcase their "Made in India" creations and products, to hundreds of millions of customers globally starting with listing on Amazon.com and Amazon.co.uk.

To start with, the program allows exporting products in the Apparel, Home Furnishing (including Indian Handicrafts), Jewellery, Books, Collectibles, Sporting Goods, Handbags, Shoes and Health & Beauty products categories. Manufacturers and local brands can now seamlessly export their creations across these categories and take India to the world.

"Amazon today offers businesses unprecedented reach to customers around the globe. No longer are they bound by geography with access to Amazon's over 270 million active customers worldwide. In fact, sellers on Amazon from more than 100 different countries around the world have fulfilled orders to customers in 185 countries utilizing our FBA service.

"Our Global Selling Program in India is designed to assist Indian manufacturers & businesses to grow their business by leveraging Amazon's state-of-the-art technology, world class logistics infrastructure and customer service expertise," said Chad Goelzer, Director Global Sales for Amazon.

(Continued on the next page)