Energy efficiency is yet another aspect that the industry is working on. Can you please highlight Videocon's efforts in this regard?
If we have to name an appliance that consumes most energy, it definitely will be an air-conditioner. So internally, that is where our maximum focus is on. In fact, I am glad to inform you that these efforts have resulted in receiving Energy Conservation Award by the Ministry of Environment. We have been winning this award continuously for last few years. As an air conditioner maker, we continuously promote our 5 star ACs although we know that 3 Start ACs is bigger segment. Because of this effort our more than 55 percent of sales of ACs happen in 5 star category. Star rating exists in TVs segment as well. And here too we emphasise on 4 and 5 star televisions. At the manufacturing level, we have to continuously work on the star labels because ACs that are of 5 star today will become 3 star next year and 3 star ACs will become 1 star. So we have to continuously work on the air conditioners that would consume lesser and lesser energy. In-house, we endlessly work on designs of appliances as well. And every month we move forward somewhere. And hence we are able to bring out better products every time.

Videocon has also brought out Solar air conditioner. Can you please tell us about it?
Videocon's Hybrid Solar Air Conditioner makes use of sunlight to generate power and runs virtually without consuming electricity from the grid. This greatly helps the users in saving on electricity bills and allows them to be environment conscious. It draws power from solar panel that converts the solar energy into electrical energy. It runs efficiently in all climatic conditions with minimal maintenance cost. It reduces load on the grid making it power efficient and economical. Solar power is a renewable power source which makes it the friend and future of a sustainable living world. Moreover, this Hybrid Solar AC has the useful functionality of shifting to a regular electrically-run AC if required. Videocon Solar Hybrid AC effectively works during the day without electricity and provides exceptional cooling. At night, the solar grid enables the inverter battery to save the solar energy for the AC to run seamlessly. Videocon Hybrid Solar AC range is a certified power saver and comply with BEE star ratings and possess 5 stars.

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