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Enabling transformation

By Niranjan Mudholkar,

Added 06 September 2014

Aggressive innovations in design technology are transforming the way we make things, says Rajiv Bajaj, Country Manager - Manufacturing Solutions, India and SAARC, Autodesk Inc.

How is the manufacturing industry deriving benefits from the 2015 Design Suites?
The Autodesk Design Suite has enhanced versions of each software which allows the designers to be far more efficient and enables them to work much faster and reduce errors. Each Autodesk 2015 Design Suite includes AutoCAD 2015, the most advanced AutoCAD yet.

Manufacturing industry customers gain easy access to new offerings such as Process Analysis 360, a cloud-based service that helps engineers and system designer's model, study, and optimise manufacturing processes. This accessibility - combined with other feature enhancements and refinements - removes the barriers to entry so that everyone can design and engineer great products.

With clear signs of growth coming back, how can the industry in India leverage on digital manufacturing?
India's manufacturing sector has to constantly evolve in order to compete with the highly competitive global market. Digital Prototyping technology can significantly shrink waste and save large amount of time which is otherwise lost in creating reiterations of product design in the physical world. Digital Prototyping is a revolutionary approach to product development that lets you design, visualise, and simulate products rapidly and cost-effectively.

With sustainability becoming a key business requirement, what role will Autodesk solutions play?
Autodesk solutions help multidisciplinary teams from the manufacturing sectors to explore, implement, and communicate sustainable design decisions. These processes help product designers, engineers, and manufacturers create, validate, optimise, and communicate ideas from the conceptual design phase through the manufacturing process and delivering innovative products to market faster.

The adoption of advanced technologies in the manufacturing sector that can go a long way in cost reduction and facilitating smart and sustainable product development. 3D Design technology is actually the way forward for India's manufacturing sector.

SMEs will be playing an increasingly important role in the evolution of Indian manufacturing. How are your solutions enabling their growth?
Small and medium enterprises (SMEs) are core to Autodesk's business. The SME space is what we understand very well as traditionally our growth has always been dependent on the small designers and companies.

As a part of the initiative we have also expanded to Tier II cities like Ludhiana, Coimbatore, Nashik, Surat and Trivandrum. In fact, the subscription-based software purchase and cloud services as a part of our 2015 Design Suites can deliver significant value for SMEs and professionals like architects, engineers and designers.

While the new Design Suite has a lot of new features, enabling subscription and cloud services would be very useful for our customers. We decided to move to a system which is subscription based and can be used as per a user's need and pay only for that time period. One of the things designers traditionally struggled with is the amount of processing power required to run powerful and sophisticated simulations.

If you do not have state-of -the- art hardware, running simulations becomes tedious and cumbersome. This is where the practically infinite processing power of cloud plays a crucial role. In addition to that, Autodesk subscription offers customers new purchasing options that enable to choose the plan that best fits their current project needs and budget.
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