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TVS Motor Company forays into the Colombian market

By Niranjan Mudholkar,

Added 18 September 2020

Appoints Autotecnica Colombiana SAS as new distributor

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TVS will focus on creating customised as well as a wide portfolio of mobility solutions for the Colombian market.

TVS Motor Company has announced its new distribution partnership with Autotecnica Colombiana SAS (Auteco SAS), a leading motorcycle assembler in Colombia.  Autotecnica Colombiana SAS will operate 50 dealerships exclusive to TVS Motor Company and create dedicated space for the brand in over 600 retail outlets. They will support TVS Motor with dedicated sales, service, spares and customer relationship management (CRM). Autotecnica Colombiana SAS will also provide the brand with an assembly set-up in Cartagena along with a dedicated training centre.
Speaking on the occasion, R Dilip, Executive Vice President - International Business, TVS Motor Company, said, “We are delighted to expand our presence in the Colombian market with Autotecnica Colombiana SAS.  They have a rich experience in the region and share our ethos of customer-focus with attributes such as quality and trust associated with their name.  The association is a strategic step towards offering mobility solutions which improve the quality of life for our customers. It also demonstrates our commitment to the market and will become a platform to provide products across segments and fulfill the diverse requirements of Colombian customers.”
“We, at Autotecnica Colombiana SAS, will represent TVS Motor Company with great pride to cater to the demand of potential clients. The technology and quality prowess of TVS Motor Company combined together with our network facility will definitely create an impact in the Colombian market,” said Mr. Carlos Duran, President of Autotecnica Colombiana SAS.
As a part of this association, TVS Motor Company will be introducing new segments among two-wheelers ranging from moped, scooters, motorcycles to premium motorcycles along with three-wheelers.  The company will focus on creating customised as well as a wide portfolio of mobility solutions for the Colombian market.
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