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Tata AutoComp Systems re-brands itself

By Swati Deshpande,

Added 02 November 2018

Adopts a new brand-positioning statement


Tata AutoComp Systems has undertaken a rebranding exercise to re-position itself as a complete solution provider. The company has announced that it will be referred to as ‘Tata AutoComp Systems’, and has adopted a new brand-positioning statement ‘Enabling Mobility Solutions’.

Through this re-branding, Tata AutoComp Systems has reiterated its dedication to provide end-to-end mobility solutions to its customers in the current and emerging mobility industry. The new brand tag-line —‘Enabling Mobility Solutions’ — is a reflection of this commitment.

Speaking on the occasion, Arvind Goel, MD and CEO, Tata AutoComp Systems, said, “Tata AutoComp Systems is poised for accelerated growth. To enable this, while we have worked hard on our strategy, we also needed to rebrand ourselves to align our internal audience as well as the existing and potential customers with the new vision of the company so that the industry and each of the stakeholders perceive us the way we desire.”


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