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Continental and Google Cloud Equip Cars with Generative Artificial Intelligence

By Guest Author,

Added 04 September 2023

With this, drivers can interact with their car in a natural dialogue.

Continental has announced a partnership with Google Cloud during its press conference at the IAA MOBILITY 2023. Together, the two companies are equipping cars with generative Artificial Intelligence, making Continental one of the first automotive suppliers to integrate Google Cloud capabilities directly into vehicle computers.

With this, drivers can interact with their car in a natural dialogue. No matter if drivers for example need help finding the right tire pressure when the car is fully loaded or want to know more about local places of interest on their destination or along their route when they are on vacation.

"Together with Google, we are bringing artificial intelligence to the vehicle cockpit and are creating an intuitive experience for drivers. Based on our Smart Cockpit High-Performance Computer," said Philipp von Hirschheydt, Member of Continental's Executive Board and head of the Automotive Group Sector.

At this year's IAA MOBILITY, Continental is showcasing the integration of the generative AI system in its Smart Cockpit High-Performance Computer (HPC) solution with a demonstration vehicle.

Cars become more intelligent

Google Cloud's AI-powered system lets drivers talk with their car. Continental ensures that the system has access to specific vehicle information, such as the operating manual. This means it can even tell the driver where the USB port is or what the required tire pressure is when the car is fully loaded. Google Cloud's generative artificial intelligence allows the system to constantly learn, create new content and adapt to the user's preferences.

"We are excited to partner with Continental," said Daniel Holz, Vice President North EMEA at Google Cloud. "We'll combine our expertise in software, AI, and cloud computing with Continental's deep knowledge of the automotive industry."

Smart Cockpit High-Performance Computer: combining performance and user experience

With this, Continental is offering another building block for the ecosystem from the road to the cloud and is expanding the functions for instrumentation, entertainment and driver assistance that are pre-integrated in its Smart Cockpit HPC. Thereby, the company is reducing development time and effort, complexity, and costs for automotive manufacturers. The Smart Cockpit HPC combines user experience and system performance, while meeting customer requirements for typical cockpit designs with driver and center displays. This all means a fast time to market - from order receipt to production in 18 months.

Continental was the first supplier to pave the way for HPC-driven vehicle architectures. Together with Volkswagen, Continental put the first central HPC into production for the entire network of ID. electric models. By the end of 2024 alone, 30 vehicle models from different manufacturers will roll off the assembly line equipped with High-Performance Computers from Continental.

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