New Holland Agriculture, a renowned brand of CNH Industrial, accepts three prestigious awards at the fourth edition of the Indian Tractor of the Year (ITOTY) awards, 2023. The brand has consistently received recognition and honours at this event.

New Holland Agriculture secured two awards in the Best Tractor category - one for the New Holland 5620 TX TREM-IV in the above 60 HP segment and another for the New Holland 3630 TX Super Plus in the Best Tractor for Agriculture category. Additionally, the brand's efforts in corporate social responsibility (CSR) were acknowledged, with its Unnat Kaushal Skill Development initiative receiving recognition under the Best CSR Initiative category.

The brand's CSR initiative of skill development, "Unnat Kaushal" was launched with an objective to provide specialized and employability skills to farmers and rural youth. The project aims at enabling poor farmers to live financially independent lives through vocational skill building and placement support creation.

Sandeep Gupta, Director, Agriculture Brand India, CNH Industrial, expressed, " Our passion to enabling farmers and boosting their productivity, simplifying and enhancing their lives, is shown by our investment in sustainability and innovation."