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Daimler premieres 'made in India' trucks at Hanover CV Show

By Niranjan Mudholkar,

Added 23 September 2014

Showcases BharatBenz 3143 (Concept) and FUSO FJ 2528R Left-Hand Drive trucks for the Indian and export markets, respectively.

Sharing his views on the new products, Marc Llistosella, Senior Vice President, Marketing, Sales and Aftersales, Trucks Asia & DICV, said, "It is highly imperative to have product suiting every requirement of every customer.  We have established a solid base in India and Japan and we are witnessing the change that it has made for Daimler in Asia and African markets. The new product from BharatBenz, the 3143 (Concept) will reinforce our commitment to the Indian truck market and the new FUSO truck has been a great success in other markets since we rolled out. The company will continue to re-invent and address the markets innovatively."

Adding to this, Erich Nesselhauf, Managing Director and CEO, DICV, said, "The Indian truck market is still witnessing the prolonged downturn. However, with our class-leading, highly reliable products, we have been gaining solid traction in the market. We are quite confident of strengthening our footprint further and penetrate deeper with the addition of these new products into the already available comprehensive product portfolio."

The other class-leading product from India, the new FUSO FJ 2528R Left-Hand Drive variant is specifically designed to cater to the requirements of the export markets of DICV. The new FUSO trucks manufactured at DICV's plant in India were introduced in May 2013 and have been making rapid inroads in the export markets, effectively managed and distributed by the MFTBC network. The 2528R truck is highly efficient and homologated to meet the burgeoning needs of the customers in Asia and Africa. With the new Left-Hand Drive truck, Daimler Trucks Asia will gain access to much wider markets like the Middle East, ASEAN and Latin America.

The new FUSO FJ showcased is a EURO 5 variant, developed specifically for Latin America and other leading markets. The truck comes with (6X2) rigid application with a wider wheelbase of 4500 mm, a Gross Vehicle Weight (GVW) of 25 tonnes and engine power of 280 HP. With customised features and standard equipment the truck will offer better value for money for the customers. The new FUSO FJ is currently sold in Sri Lanka, Bangladesh, Zimbabwe, Brunei, Zambia, Kenya and Tanzania was commercially launched in Indonesia at the 22nd Indonesia Motor Show a few days ago.
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