Florian Seiche, President, HMD Global and Andreas Back, Head of Brand Management and Head of Marketing Consumer Optics, ZEISS (PRNewsfoto/HMD Global and ZEISS)

HMD Global, the home of Nokia phones, and Zeiss have jointly announced the signing of an exclusive partnership that aims to set new imaging standards within the smartphone industry. This long-term agreement builds on the shared history and expertise between Zeiss and Nokia smartphones.

With a joint ambition to advance the quality of the total imaging experience on smartphones spanning the entire ecosystem from software, services, through to screen quality, and optic design, the partnership will see Zeiss and HMD Global co-develop standard-defining imaging capabilities and will bring the Zeiss brand back to Nokia smartphones.

This pledge to constantly improve consumers' imaging experience is a reflection of the shared values between both businesses - a single minded commitment to quality, true craftsmanship and a desire to improve real life experience.

The relationship between Zeiss and Nokia phones began more than a decade ago. The past collaboration saw Zeiss and Nokia phones driving technology innovations such as the world's first multi-megapixel mobile phone and many more standard-setting devices, from the Nokia Nseries to those featuring Nokia PureView technologies.

Arto Nummela, CEO, HMD Global: "Collaborating with Zeiss is an important part of our commitment to always deliver the very best experience for our customers. Our fans want more than a great smartphone camera, they want a complete imaging experience that doesn't just set the standard but redefines it. Our fans expect it and, together with Zeiss, we're delivering it - co-developed imaging excellence for all."

Dr. Matthias Metz, Member of the Executive Board of Zeiss Group: "The collaboration of HMD Global with Zeiss for Nokia smartphones will again enhance consumers' holistic imaging experience based on excellence and innovation. Our partnership is built on a solid foundation. Together, we look forward to an exciting journey into the future of sophisticated smartphone imaging."

END