Automotive industry executives agree that connectivity and digitalisation could collectively be the most important trend that could hold through 2016 to 2025. According to the seventeenth annual KPMG International Global Automotive Executive Survey (GAES) released recently, this is a significant jump from its ranking (10) last year. 

This year, 800 auto executives from 38 countries (including 74 executives from India) gave their insights to KPMG on business model disruptions, connectivity and digitalisation, customer data, new products and the players who are expected to survive in this constantly evolving industry.

82 per cent of the auto executives surveyed expected a major business model disruption in the next five years. For further understanding, KPMG also surveyed over 2,100 customers globally (including 200 from India).

Dieter Becker, KPMG's Global Head of Automotive, comments, "The ever-changing service and data-driven business models should pave the way towards owning, securing and retaining the key stakeholder - the customer.

In order to meet their current needs, becoming a customer-oriented service provider is of utmost importance. One way traditional car makers can add value and offer customised client experiences is by leveraging the massive amount of data that both the car and its driver(s) produce."

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