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Bosch sales surpass EUR70 billion for the first time

By Niranjan Mudholkar,

Added 28 January 2016

Double-digit sales growth in Asia and North America

Business performance in 2015 by region
Bosch's business in Europe developed encouragingly in 2015. Sales growth in the region was considerably stronger than in 2014: according to preliminary figures, Bosch increased its sales by 4.2 percent to 37.5 billion euros. Sales developed positively in Germany as well.

Bosch recorded a particularly sharp sales increase in North America. There, the technology and services company's revenues grew by a significant 24 percent to 12.6 billion euros. In South America, the situation remains difficult. This is reflected in the Bosch Group's sales development as well. According to preliminary figures, sales of 1.4 billion euros were recorded in 2015, which is 13 percent less than in the previous year.

In Asia Pacific, Bosch recorded sales growth of 16 percent to 19.1 billion euros. Bosch sees long-term potential in Africa. In 2015, the company continued expanding its activities there.

Headcount increase in Europe, Asia Pacific, and the U.S.
Worldwide, the Bosch Group employed some 375,000 associates as of December 31, 2015. Overall, headcount increased by 17,600 in 2015. The largest increases were in central and eastern Europe, Germany, Asia Pacific, and the United States. IT specialists were particularly sought after.

2016 - cautiously optimistic outlook
For 2016, Bosch is forecasting only moderate growth of 2.8 percent for the global economy. "We also have to prepare ourselves for stronger fluctuations in our markets, both regionally as well as in specific industries," Asenkerschbaumer said. Geopolitically, the situation in 2016 will remain complex and characterized by considerable uncertainty.

Regardless of this, Bosch wants to continue its growth trend in the current year and to grow faster than its various markets. Despite enormous investments to secure the company's long-term viability, result and EBIT from operations are to be further improved.
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