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Ford investing $4.5 Billion in electrified vehicle solutions

By Niranjan Mudholkar,

Added 14 December 2015

Adding 13 new electrified vehicles to its product portfolio by 2020.

The new Focus Electric, which starts production late next year, also will provide North American and European customers:

  • SmartGauge with EcoGuide LCD Instrument Cluster, which offers a multitude of customizable displays that can help the driver see real-time EV power usage to help maximize vehicle efficiency.
  • Brake Coach, another smart feature that coaches the driver on how to use smooth braking to maximize the energy captured through the Regenerative Braking System. The more energy a driver captures through braking, the more energy is returned to the vehicle's battery.
  • Fun-to-drive character, with agile steering and handling engineered into the vehicle to give drivers a more connected feel to the road.

Ford's shift to add electrified vehicle solutions answers increasing global trends calling for cleaner, more efficient vehicles.
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