Toyota Kirloskar Motor's (TKM) newly launched Camry Hybrid has been very well received across the Indian market.
Launched in May 2015, Camry has already sold more than 280 units in a matter of 50 days as compared to 720 units sold in the whole of 2014.
The new Camry Hybrid has also managed to garner more than 730 customer enquiries and pending orders of over 125 reiterating Toyota's dominance in Hybrid technology along with emphasising customers' acceptance of hybridisation as the future.
The new luxury car is also witnessing increased demand in tier II markets like Pune, Calicut, Coimbatore and Ahmadabad thereby boosting overall sales and indicating that Hybrid is not just a big city phenomenon.
The recently announced government incentive of Rs. 70,000 under FAME scheme has also aided the company in generating more enquiries and orders from customers.
Speaking on the success of Camry in India, N Raja, Director and Senior Vice - President, Sales and Marketing said "I would like to thank our customers of Camry for its success in India. At present Camry hybrid constitute more 80 per cent of total Camry sales showing the increased awareness and acceptance of Hybrid in India. Concerns like road safety and increased pollution are some of the grave problems faced by our country.
Hybrid vehicles can truly have a positive impact only if they are widely used therefore to reiterate our commitment to a greener environment we will constantly work towards educating and encouraging the use of Hybrid vehicles in India".
The new Camry Hybrid has a combined power (engine + motor) output of 205 PS coupled with leading - edge fuel economy of 19.16 kmpl* and 122.8 gm of CO2 emissions per km of driving, which is far lesser than the conventional vehicles of similar engine size.
The Camry Hybrid comes with an Electronically Controlled Continuous Variable Transmission (E-CVT), which provides enhanced driving performance, with reduced fuel consumption and lower NVH.
Hybrid technology is one of the finest examples of green future which minimises the usage of existing exhaustible resources. Toyota on this front boasts of a rich lineage of 15 years in hybrid with over 7 million hybrid cars across the globe. In India, the first Camry Hybrid was launched in the year of 2013 making it the countries only locally manufactured hybrid.
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