Castrol India Limited, India's premier lubricant manufacturer, is empowering Indian truck drivers with the ‘Castrol CRB TURBOMAX Pragati Ki Paathshaala’ initiative, building on its latest campaign ‘#BadhteRahoAagey’.
The initiative aims to enhance professional competencies of truck drivers across India with an on-ground planned reach of over 1,00,000 truckers. The campaign was launched by Shri Nitin Gadkari, Minister of Road Transport and Highways of India, as he unveiled the logo, along with Sandeep Sangwan, Managing Director, Castrol India Limited.
In its first phase, ‘Castrol CRB TURBOMAX Pragati Ki Paathshaala’ comprises a two-and-a-half-month journey with two specially designed trucks taking different routes covering all the four regions across India. The enroute journey will engage truck drivers in interactive, on-ground Paathshaalas across planned Transport Nagars on their way. The knowledge sessions have been curated to upskill truckers around four key aspects—Driving Safety, Truck Ownership, New Technology and Business Profitability—empowering them to #BadhteRahoAagey.
Shri Nitin Gadkari, Union Minister of Road Transport and Highways, said, “The road ministry of India is committed to ensuring the safety, well-being and progress of truck drivers by undertaking multiple initiatives. The Government has built state-of-the-art expressways and enacted laws to curb road accidents, but lack of fear and discipline among drivers is a huge challenge. I congratulate Castrol India for launching ‘Pragati Ki Paathshaala’ which is a step towards building awareness and encouraging truckers to #BadhteRahoAagey.”
Sandeep Sangwan, Managing Director, Castrol India Limited, added, “More than 50 per cent of India's truckers operate in unorganised fleets or as individual owners. The programme aims to boost their, entrepreneurial mindset and directs them towards the path of a progress – bringing alive the idea of #BadhteRahoAagey.”
Bollywood actor Sonu Sood, is said to be endorsing the cause as the campaign ambassador for ‘Castrol CRB TURBOMAX Pragati Ki Paathshaala’.