Grasim Industries' Pulp & Fibre business has been awarded the ‘Golden Peacock Innovation Management Award' for 2022, by the awards jury under the Chairmanship of Hon'ble Justice M. N. Venkatachaliah, former Chief Justice of India and former Chairman, National Human Rights Commission of India and National Commission for Constitution of India Reforms.

The famed Golden Peacock Awards Trophy and a certificate were presented to Dr Aspi Patel, Chief Technology Officer of Aditya Birla Group along with the Birla Cellulose R&D team from S. P. Singh Baghel, Hon'ble Union Minister of State for Law and Justice, Govt. of India and Lt. Gen. Surinder Nath, PVSM, AVSM (Retd.) President, Institute of Directors, at a specially organised 'Golden Peacock Awards Presentation Ceremony', in Mumbai.

Dr Aspi Patel, Chief Technology Officer, Aditya Birla Group, said "Winning the Golden Peacock Innovation Management award testifies to the cutting-edge innovation work being done by the Birla Cellulose team on sustainability and product innovation over the years."

Golden Peacock Awards, instituted by the Institute of Directors (IOD), India which completed 30 glorious years, is now a hallmark of Corporate Excellence, both locally and globally. This is largely due to its robust transparent evaluation process and establishment of clear selection criteria.

Birla Cellulose winning case study will be included in Winners' Digest which will outline major initiatives in ‘Innovation Management', and will be a great help in educating and raising the general standards of other organisations in this functional area.