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Akzonobel India Celebrates 18 Years Of India’s First Crackproof Exterior Paint

By Anvita Pillai, @Anvitap21,

Added 25 May 2022

Upgrades Dulux Weathershield MAX, now with the edge of PU technology


AkzoNobel is raising the bar with its latest upgrade to celebrate its 18 years of all-weather protection of Indian homes' exteriors. AkzoNobel India, a leading paints and coatings company, launched the all-new Dulux Weathershield Max in the decorative paints' super-premium exterior emulsion segment. Launched in 2004 in India, Dulux Weathershield MAX was a true disruptor as the first crackproof paint in the country. The all-new Dulux Weathershield MAX now comes with the edge of advanced Polyurethane (PU) technology and redefines maximum crack-proofing and maximum toughness for home exteriors. 

“Understanding the need of Indian consumers for longer all-weather protection of their home facades, we have launched the all-new Dulux Weathershield MAX with advanced PU technology. This upgrade from AkzoNobel redefines best-in-class performance for super-premium exterior paints and ensures that home exteriors are protected and look just as new, for longer,” said Rajiv Rajgopal, Managing Director, AkzoNobel India.

The all-new Dulux Weathershield MAX offers consumers nine years of assured all-weather protection for their home exteriors against algae and fungus, colour fading, alkali, dirt and dust, compared to regular exterior paint. 

India’s first crackproof paint is further boosted with new crackproof PU technology. The paint film now stretches itself more to cover larger hairline cracks up to 0.75mm and prevents dampness – not only in exteriors but also in the interiors of homes. 

The unique Sun Reflect Technology in the all-new Dulux Weathershield MAX reflects invisible infrared rays (virtually half of the sun’s energy). The result is that ‘cool’ exterior paint keeps exterior surface temperatures up to 5°C cooler than its surroundings.

Merging unmatched performance with aesthetics, it comes with ColourLock Technology that combats colour fading and delivers a super-rich sheen to exteriors that stays the same for two times longer.

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