Sany Heavy Industries has engaged the services of IndiaMART enterprise solutions for maximising online reach to potential customers. Dheeraj Panda-Director (Sales, Marketing & Customer Support), SANY South Asia, said, "Traditionally, construction equipment were never bought through an online medium. We have launched this initiative to maximise our reach to every potential customer of a hydraulic excavator, cranes, piling rigs, road and mining equipment.”
“The experience with IndiaMART has been quite satisfying. I think they have a talented bunch of backend service managers. We have been getting encouraging numbers in terms of leads, and we hope the conversion increases to 15-20 percent in the long term”, Panda added.
Enterprises are seeking the digital route to expand lead generation and conversion. There is a significant rush to acquire a greater understanding of the way people access, purchase, and engage online. The rapid internet penetration has opened a huge scope for brands to leverage the power of an easy-to-use digital platform that will make doing business easy and help in further growth. According to Dinesh Gulati, COO, IndiaMART, “Enterprises have realised the importance of digital play and are coming forward to explore it for demand generation, or brand visibility, or both. IndiaMART, by offering a single window solution, is enabling the enterprises with the reach and brand visibility across all tiers, while delivering unparalleled ROI for these brands.”
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