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M&M launches New Bolero City Pik-Up

By Swati Deshpande,

Added 03 September 2019

Specially designed for City Application

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Mahindra & Mahindra Ltd has launched of the ‘New Bolero City Pik-Up’, an addition to its ‘pick-up’ range. This new model scores high on parameters such as manoeuvrability, reliability and comfort, and is available at a competitive price of Rs.6.25 lac (ex-showroom, Bengaluru).

The New Bolero City Pik-Up has been developed keeping in mind the need for easy manoeuvrability, ruggedness and comfort. The new model boasts a strong suspension, with the rear suspension strengthened to take any type of load in city driving conditions. The cabin ergonomics have been further enhanced with a wider co-driver seat, giving the best driving experience during intra-city business trips. All these make the New City Pik-Up an ideal pick up for urban goods transportation.

Speaking on this occasion, Vikram Garga, Vice President - Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, ""As market leaders in the pick-up segment for over two decades, it is imperative that we know the pulse of the market; hence new product offerings at regular intervals are necessary. With The launch of City Pickup, Now Bolero Pik-up Range has clearly defined portfolio for different needs – 1.7T Bolero Pickup for Intercity Application and Bolero City Pickup & Bolero Maxitruck plus for Intra city application. The new Bolero City Pik-Up reflects our customer centric approach to delivering on the increasing need for better manoeuvrability in cities, to counter traffic congestion, along with enhancing the earning potential for our customers, while retaining the tough and rugged DNA associated with Bolero Pick-ups".

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