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Tata Motors launches Zest, its new compact sedan

By Niranjan Mudholkar,

Added 13 August 2014

The Zest is being manufactured at the Pimpri and Ranjangaon Plant in Pune, on a completely modified X1 platform.

zest

Tata Motors has commercially launched the Zest, the all new, sub-four metre compact sedan. Zest demonstrates the three key vectors of DesigNext, DriveNext and ConnectNext to deliver best-in-class performance with unparalleled driving pleasure in a spacious, dynamic, comfortable and stylish sedan.

The Zest is being manufactured at the Pimpri and Ranjangaon Plant in Pune, on a completely modified X1 platform. The all-new styling of the Zest is based on its new design direction of ‘Confident Dynamism’. The vehicle’s wing-shaped central instrument cluster Bezel, gear knob, precisely detailed air vents and sculpturally designed console, connected in a single wing-shaped graphic, ensure that the Zest has the best design attributes.

Speaking at the launch, Ranjit Yadav, President Passenger Vehicles Business Unit, Tata Motors, said, “Zest has been engineered for global customers, by global teams across India, UK, Italy and Korea to offer a car that matches refinement with performance - from the engine, to suspension & braking, the NVH or premium materials. With 29 segment-first features, Zest from Tata Motors is the first all-new vehicle in the Horizonext journey with our commitment to bringing disruptive innovation to this segment of car-buyers. Both the petrol and diesel versions come with their unique segment-firsts and we are confident it will delight our consumers with its design, driving pleasure and great connectivity features.”
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“Zest has been engineered for global customers, by global teams across India, UK, Italy and Korea to offer a car that matches refinement with performance - from the engine, to suspension & braking, the NVH or premium materials.” - Ranjit Yadav, President Passenger Vehicles Business Unit, Tata Motors.

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