They say, measuring any brand’s success is always a tricky affair. It is especially so in the contemporary digitised economy where people increasingly believe in interacting with a brand. Meanwhile, the Indian metal cutting and forming industry today has a variety of options when it comes to choosing its metal cutting and forming partners. However, with a gamut of Indian and international players competing in the market, how can the industry know which is the best brand for it?
With this in mind, recently, the Economic Times organised Best Brands in Metal Cutting and Metal Forming Awards in Bengaluru on 22nd December 2021. The initiative was appreciated by the audience as it was the first on-ground event after two years.
The Economic Times Best Brands in Metal Cutting & Metal Forming 2021 is an ET Edge Initiative and the knowledge partner for this initiative was Breakthrough Management Group India Private Limited, popularly known as BMGI. The Best Brands list is based on the market research conducted by BMGI. The Machinist magazine is driving this project from the editorial point of view. In this category, Best Brands featured the key players from the Indian metal cutting industry, analysing their overall performance, based on their product offer, market presence, and brand awareness. The leading companies were shortlisted and made to go through a further assessment based on publicly available data before making the final list.
This initiative is designed to bring various innovations and disruptions under the metal cutting and forming umbrella with an eclectic mix of the panel discussion, keynotes and eventually highlighting the success stories from the Metal Cutting and Forming segment in India.
The event was attended by who’s who of the Indian metal cutting and forming industry. The chief guest for the event was Anjum Parwez, Managing Director, Bangalore Metro Rail Corporation Ltd; Ramesh Ramadurai, Managing Director, 3M India Limited; Kamal Bali, President and Managing Director, Volvo Group India and Venu Nuguri, Managing Director & CEO, India and South Asia region.