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Honda enters MPV segment with Mobilio launch

By Niranjan Mudholkar,

Added 24 July 2014

Honda Mobilio is being manufactured at HCIL’s facility in Greater Noida, UP with localisation level of more than 90 percent.

Leading car manufacturer Honda Cars India Ltd (HCIL) has entered the MPV segment with the launch of its mid-size stylish 7-seater, Honda Mobilio. The Mobilio is set to expand the MPV segment and will appeal to diverse customer profiles from many vehicle segments.

Honda Mobilio is being manufactured at HCIL's facility in Greater Noida, UP with localisation level of more than 90 percent. And it has been developed at Honda R&D Asia Pacific Co, Ltd located in Bangkok, Thailand following extensive market surveys in India on people's driving needs and lifestyles. The Mobilio is driven by 1.5L i-DTEC diesel and 1.5L i-VTEC petrol engines.

The Mobilio will also be available in an exclusive sporty RS variant. The deliveries for the Mobilio RS would begin from September 2014. 

Speaking on the occasion, Yoshiyuki Matsumoto, Managing Officer, Honda Motor Company and Representative of Development, Purchasing and Production in Asia and Oceania region said "Honda has vast experience in offering a variety of premium MPVs to customers globally. Drawing from this varied experience, Honda engineers have used the same technological know-how and design philosophy to develop the Mobilio. India remains one of our key strategic markets in the region and I am confident that Mobilio will contribute significantly to HCIL growth in India." 

Focusing on the importance of Honda Mobilio for HCIL's business, Hironori Kanayama, President & CEO, Honda Cars India Ltd said, "The launch of Honda Mobilio follows the success of Honda Amaze and all-new City which led to our exceptional growth of 83 percent in the previous financial year. Our ultimate goal is to be the most trusted company in the country and we aim at not only creating great products but also offering an unparalleled experience to our customers."

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