Unveiling the GenX Nano at the launch ceremony - Mayank Pareek, president, passenger vehicles business unit, Tata Motors, said, "The Nano has put India on the world motoring map by demonstrating innovation and frugal engineering.

It continues to remain an important brand in our passenger vehicle portfolio and we have been constantly evolving the product to deliver the most relevant city car features like Easy Shift, Power Steering, the Hatch access, Bluetooth connectivity and so on, for the Indian market.

The new GenX Nano is a smart, stylish, efficient and a practical city car which has strong potential in the compact hatch segment. After Zest and Bolt, the GenX Nano is our third offering under Horizonext and we continue to reach out to our customers with feature-rich products that offer best-in-class technology and design engineering."

The GenX Nano was conceived around two years ago, as a result of constant feedback from existing and potential consumers. The new range has been designed and developed by Tata Motors and its supplier teams to meet world-class quality standards and bring sheer driving pleasure to the young and dynamic customers.

Under the Company's Horizonext strategy, this smart city car has been developed under three core pillars of Designext, Drivenext and Connectnext and is targeted at the young and young at heart.

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