Alcoa's Dura-Bright EVO surface-treated wheel is 10 times more resistant to corrosion primarily caused by road salts and weather elements than its predecessor, the Dura-Bright wheel with XBR technology. Unlike competitive surface coatings that can crack, peel, corrode and dull quickly, the Dura-Bright surface-treated wheel allows brilliant shine to last even after years of use, without the need for polishing.

Dura-Bright is not a coating, but rather a surface treatment that penetrates the aluminium and becomes an integral part of the wheel. Regular cleaning with commonly used truck cleaning products or with just soap and water will keep the wheels shiny, even after hundreds of washes and thousands of kilometers, reducing maintenance costs. In addition, Alcoa's wheels are made from one piece of forged aluminium, making them lighter and five times stronger than steel wheels, increasing payload and fuel efficiency.

Alcoa has been the forged aluminium wheel leader since inventing the product in 1948. Alcoa Wheel Products is part of Alcoa's value-add businesses, comprising Engineered Products and Solutions and Global Rolled Products. The company projects its revenues from wheel products to increase to US$1 billion in 2016 from US$700 million in 2013.
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