CASE Construction Equipment, a brand of CNH, has launched Project Shilpi as part of its CSR initiative to equip underprivileged youth with essential skills in the servicing and maintenance of backhoe loaders. This strategically designed project aims to bridge a critical skill gap by building a certified talent pool trained in backhoe loader repair and maintenance.
Project Shilpi is tailored for unemployed youth from economically weaker sections, particularly ITI (Industrial Training Institute) and diploma holders aged 18 and above, who are unable to pursue long-duration training due to financial or logistical constraints. Focused on youth across the country, the initiative seeks to create a consistent pipeline of trained technicians. It not only strengthens the industry's service ecosystem but also aligns with the Government's Skill India Mission and supports the United Nations Sustainable Development Goals, specifically SDG 8 (Decent Work and Economic Growth) and SDG 10 (Reduced Inequalities).
Speaking at the launch, Kavita Sah, India CSR Head, CNH, said, "At CASE, we believe in enabling communities through skills that transform lives. Project Shilpi addresses a critical gap in the construction equipment industry by preparing youth with job-ready skills in backhoe loader servicing. Through this initiative, we aim to strengthen India's technical workforce while empowering individuals to achieve socio-economic independence."
The programme follows a three-month blended training model, beginning with an intensive boot camp, followed by 26 hours of online theoretical learning and 520 hours of practical, hands-on training. Regular industry interactions ensure participants gain real-world exposure, while outreach efforts, such as rural campaigns and community engagement, help mobilise candidates from relevant backgrounds.
Upon completion, participants receive third-party external certification and acquire essential skills in operating, maintaining, and servicing backhoe loaders. Additionally, trainees develop a solid understanding of safety protocols, environmental compliance, and customer communication.
By building a job-ready talent pool, Project Shilpi reinforces CASE's commitment to empowering communities through skill development and strengthening India's technical workforce in the construction equipment sector.
