TVS Motor Company (TVSM), a leading global manufacturer in the two- and three-wheeler sector, has launched its operations in Italy. The company will introduce a selection of its advanced, high-quality thermal and electric scooters and motorcycles. TVS Motor, ranked as the world's fourth-largest two- and three-wheeler manufacturer and third in market capitalisation, already markets its products in 80 countries.

TVS Motor Company is expanding its operations in Italy via its branch office, TVS Motor Italia, headed by Dr. Giovanni Notarbartolo di Furnari. Dr Furnari brings extensive experience from senior managerial roles in major automotive companies in Italy, Latin America, the UAE, and Europe.

Sharad Mohan Mishra, President and Head of Group Strategy, at TVS Motor Company, remarked on the company's Italian launch, saying, "Our move into Italy is a strategic step towards our global ambitions. Italy's rich automotive culture and its embrace of cutting-edge transport solutions present a perfect backdrop for our product range. We are eager to introduce Italian consumers to our vehicles, backed by our strong track record of having over 4 million global customers last year. This validates our capabilities in design, technology, and service, fuelling our confidence as we step into Europe. I encourage everyone to join us at our upcoming test rides and open days to discover what TVS has to offer."