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Swaraj Tractors unveils limited-edition tractor to mark its golden jubilee

By Staff writer ,

Added 23 April 2024

The Swaraj 855 FE and Swaraj 744 FE tractors' limited-edition variant was showcased to celebrate Swaraj Tractors' 50th anniversary at their first manufacturing plant in Mohali

Swaraj Tractors, a part of the Mahindra Group, unveiled a limited-edition tractor to mark its Golden Jubilee. Crafted with precision and adorned with golden accents, the limited-edition tractor is a symbol of Swaraj's gratitude to its loyal customers. 

From the main golden decals to MS Dhoni's signature, who is also an esteemed customer and brand ambassador of Swaraj, every detail of this exclusive model exudes class and style.

The limited-edition variant of the Swaraj 855 FE and Swaraj 744 FE tractors was showcased at a ceremony commemorating Swaraj Tractors' 50th anniversary. The celebratory event, set against a backdrop of nostalgia and camaraderie, served as a tribute to Swaraj's enduring legacy and a token of gratitude to all its stakeholders. This limited-edition tractor will be available for only two months across the country in five Swaraj variants: 843 XM, 742 XT, 744 FE, 744 XT, and 855 FE. 

 

The event witnessed the culmination of Josh Ka Swaran Utsav, a nationwide campaign that returned after traversing the length and breadth of the country and visiting over 50,000 customers. Additionally, sand art crafted during the event from Desh Ki Mitti, collected from every corner of India, stood as a testament to Swaraj's deep roots across diverse landscapes. A heartfelt testimonial video narrating Swaraj's incredible journey captured the emotions of stakeholders across the country. 

(Centre) Executive Director and CEO (Auto & FES) M& M Ltd. Rajesh Jejurikar unveils the Coffee Table book designed to mark Golden Jubilee of Swaraj. He is accompanied by President FES, M & M Ltd. Hemant Sikka (Right side) and CEO Swaraj Division M & M Ltd. Harish Chavan (Left side)

The unveiling of the coffee table book further enriched the narrative of Swaraj's legacy, serving as a living testament to its fifty-year journey. More than just a collection of anecdotes, the book captured the rich history, journey, and intangible relationship with stakeholders, which will be remembered forever.

 In a poignant moment, a new CSR programme, ‘Skilling 5000', was also announced, underscoring Swaraj's commitment to driving positive change in society, aligning with Mahindra Group's philosophy of ‘Together We Rise' and FES's purpose to ‘transform farming and enrich lives'. 

 Through ‘Skilling 5000,' Swaraj aims to empower women and the specially-abled by providing vocational skills in agriculture and other trades.

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