The New Arjun Novo, the first tractor to be rolled out of the higher HP platform, has been developed through extensive research and insighting conducted with over 100 farmers across 10 states to understand the mechanisation needs of farmers. The development of Mahindra's new Arjun Novo involved a seeding phase in which a total of 73 tractors were tested based on their performance in 40 applications, across 8 states for a cumulative 70,000 hours.

Compared to industry standards, this has been one of the most extensive testing cycles, in terms of rigour and magnitude. Based on the results of this seeding and keeping in mind the expectations of the next generation farmer, the new Arjun Novo design has been perfected to fulfill the needs of the new age farmer. Addressing these critical aspects innovatively formed the core of the development ideology behind the new Arjun Novo.  

With new benchmarks in technology, comfort and ergonomics,  the latest offering from the Mahindra stable, Arjun Novo is all set to change farming practices and improve efficiency and quality of output, leading to Farm Tech Prosperity. In fact, the new Arjun Novo offers options of both open station as well as an air conditioned cabin, a unique offering in the sub 60HP tractor segment in India. The tractor will be priced at Rs. 7.35 lakhs (ex showroom Pune) for the 57HP variant.
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