Get In Touch
Tmapril cpver 104x80.jpg
Current Issue

animation-neutral-tts-300x100' width='300' height='100' border='0

Pink autos ply the roads of Gwalior, courtesy Tata Motors' Veerangana

By Swati Sanyal Tarafdar,

Added 14 July 2015

Women-for-women express starts in Gwalior with eight Tata Magic IRIS becoming the first 4-wheeler auto-rickshaw service

Tata Motors, India's largest commercial vehicle manufacturer has partnered with Laxmibai Mahila Nagrik Sahakari Bank and SGS Motors in Gwalior to launch the Veerangana Express - an affordable, comfortable, convenient, and safe cab service for women, by women in Gwalior.

The Veerangana Express will use Tata Motors' most acclaimed last mile passenger transport solution - the Tata Magic IRIS, a stylish, safe, and comfortable alternative for commuters who depend on three wheelers.

The Veerangana Express cab service managed by a group of Ladies, will ply within Municipal limits in Gwalior. This programme has been funded by Laxmibai Mahila Sahakari Bank and is being supported by the District Collector and Transport Department. This service is being assisted by the District Industrial center by way of 30 per cent subsidy (on-road price) under "Mukhya Mantri Swarojgar Yojana" which is an initiative by the Chief Minister, Madhya Pradesh.

Speaking on this initiative, K Sanjeeva Rao, Ragional Sales Manager, SCV- Passenger, Commercial Vehicles, Tata Motors, "We are delighted to associate with Veerangana Express, a unique customer focused service aimed at supporting women commuters by women operators with one of our best solutions in last mile public transport- the Tata Magic IRIS.

It will not only provide a safe, comfortable and convenient commuting option for all women customers but with its car-like easy driving dynamics, women will find it very easy to maneovour. It comes with several feat res and offers best-in-class operator economics, thus generating high savings and profits for the vehicle owners."

Alka Srivastava, Founder, Laxmibai Mahila Nagrik Sahakari Bank, said, "Women Empowerment has been our organisation's sole focus and through ‘Veerangana Express' we will come closer to our vision of seeing more self-independent women in our society. We are glad that all government authorities and Tata Motors through its channel partner, SGS, Motors, are supporting this initiative.

Continued to next page

comments powered by Disqus