Do you look at introducing India specific products? Please share some examples.
We are bringing a mix of Indian technology solutions with global inputs. Through this combination, we are bringing in the latest technology at a reasonable cost to the Indian manufacturers. The thrust is to develop local alternatives to the sub systems around the basic machine. Also, by providing local application and service support, we are making Indian manufacturing highly cost competitive. With this, we are able to provide Indian manufacturing high end technological solutions at an affordable price.

Also, certain products are being developed looking into the needs of Asian Markets including India. For example our EcoGrind which is a cylindrical grinding machine from Fritz Studer Ag, is developed keeping our markets in focus. We also have Walter Helitronic Essential for the regrinding and manufacturing of round tools. Both these products provide the high accuracy and reliability similar to other high end products from our Basket. We only have, customised it to meet the specific requirements of our manufacturers and removed the frills from the product to make it more competitive. 

Having technology centers to familiarise customers with the latest developments and to provide training is becoming norm in the machine tool industry. Tell us what you are doing on this front.
We have setup our full fledge technology centre in Peenya, Bangalore during April 2013. Since then we have been supporting our valued customers in India by conducting trials and setting up processes, Application development and Training on the Machines. In fact we are the first Global Grinding machine manufacturers to establish the Demo Centre in India.

Our customers are able to experience the same support in India, which otherwise, they would have to travel to Europe at a huge cost and also with lots of paperwork for getting visa and exporting the components. We have also added measuring capabilities at our demo centre so that we can assure the customers at our technology centre itself, that the product and process that we are offering to the customer will meet his quality requirements. Customers go back with the full confidence that the solution provided to him will yield his desired results.