Also the annual market for passenger cars which is currently two million is set to touch five million by 2020. Today car makers are competing to bring in advanced features, connectivity and entertainment, advanced safety and improved fuel efficiency to their products to attract potential buyers.

To address this ever increasing list of consumer needs, more and more technological advancements will happen and automotive electronics will play a pivotal role to satisfy all the user requirements. This paves way for complex electronic systems and providing cost competitive electronic solutions is a challenge and an opportunity for Indian automotive companies.

Industry analysts predict that 100 percent new cars would be Internet-enabled by 2025. IT would be an industry revolution that would redefine the driving experience and create opportunities for explosive business growth around the globe with Telematics playing a key role. According to industry experts, global auto companies are closely watching the Indian market to leverage the region as a global sourcing hub.

As with consumer electronics, technology has transformed the automotive segment with the rising introduction of sophisticated features such as seamless connectivity with mobile devices, advanced driver safety and in-vehicle infotainment. These features are not just restricted to the luxury vehicles, but have trickled down to lower segments too, proving to be a new factor of product differentiation.

While market potential and opportunities remain vast, the industry will be poised with important challenges and bottlenecks that need to be mitigated in the most cost effective and efficient manner, to attain common objectives.
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