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Maxxis Tyres eyes 5% market share in Tamil Nadu

By Niranjan Mudholkar,

Added 02 December 2020

Plans to fast expand base in South India

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Maxxis India is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market by 2023.

Maxxis India plans to earn 5% market share in Tamil Nadu by 2021. Tamil Nadu is one of the fastest growing two-wheeler market for Maxxis in India. To fulfil this target, Maxxis will focus on the top level tyre dealer showrooms to promote the range of high quality tyres both for the scooter and motorcycle segment. The company will also strengthen the current channel partners and dealer network with a focus on engaging customers oriented towards performance & quality.
Commenting on the business plan, Bing-Lin Wu, Marketing Head, Maxxis India said, “The year 2020 marks 5 years of Maxxis in India. We are happy with the progress we’ve made so far. It is time for us to take the next leap and with the product quality and durability, we would like to focus on the premium end of the market. Maxxis is most preferred by quality conscious customers and we plan to capture 5% of the tyre market in Tamil Nadu by 2021. To achieve this vision, we are aiming to add 200 premium dealerships under Maxxis portfolio in the region by next year.”
Maxxis India is targeting to capture a market share of at least 15% of India’s two-wheeler tyre market by 2023. India market is touted to play a vital role in achieving Maxxis’s global vision to become one of the top 5 tyre manufactures in the world by 2026. Apart from catering to the domestic tyre market, the product portfolio from the Sanand, Ahmedabad facility will be exported to South Asia and will further expand to Africa and Middle East countries in the coming years. The company also has plans to set up five more plants in India which will also cater to the 4-wheeler tyres market.
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