India's leading technical textiles company Garware-Wall Ropes Ltd. (GWRL) announced change in corporate brand name and identity to Garware Technical Fibres Ltd. (GTFL). The rebranding is a part of a focused vision to double its profit over the next five to seven years and be amongst the Top 2 players globally in each of its major operating verticals.
“Over the past four decades, we’ve built a strong reputation for quality, value addition, application focused innovation and we wanted this to reflect in our name and brand,” said Vayu Garware, Chairman and Managing Director, Garware Technical Fibres Ltd, “Our solution segments are niche and all these segments impact the larger economy. For example, among others, our solutions are focused on progress and productivity for agriculture and fisheries, which typically constitutes almost 14 to 15% of India’s GDP. The next five to seven years will be very important for us as we look forward to double our profits and this we will achieve by being among the top two in each of our major verticals.”
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