Birla Carbon, an Aditya Birla Group Company, has announced the renaming of all of its entities worldwide to “Birla Carbon”. The name change leverages Birla Carbon’s leadership position around the globe.
Says Dr Santrupt Misra, Chief Executive Officer, Birla Carbon, “This is a big moment in our long history, indeed a milestone. As a single global brand Birla Carbon will be even better recognized for its value offering around sustainability, innovation and global supply security. Adds Dr Misra, “We recently launched the Birla Carbon Purpose – ‘Share the Strength’, across the organization. Bringing all the legal entities under Birla Carbon reinforces our Purpose. One Birla Carbon symbolizes global leadership as part of the Aditya Birla Group.”
Comments John Loudermilk, Chief Operating Officer, Birla Carbon, “While Birla Carbon is a well-known brand with our partners, this is an exciting change to build on this brand value to ensure all constituents see the strength of One Birla Carbon no matter where we do business. As a single unified global brand in Carbon Black, it enables us to collaborate across all stakeholders and build a brighter future in the industries and communities we serve.”
(Continued on the next page)