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BIS Norms On Polymers Will Enhance The Quality Requirements

By Anvita Pillai, @Anvitap21,

Added 01 December 2022

In a one-on-one with Rajesh Balachandran, Global Chief Business Officer, STEER Engineering, wherein he discusses the company’s long-standing journey in India, the impact of BIS norms, sustainability in the field of plastics & polymers and more. Excerpts…


With STEER being in India for over three decades, what makes the company stand out in the Indian market? How are you innovating to be a leading player in the Indian market?

STEER Engineering, over a period of time, has a unique positioning with being a vertically integrated technology-driven twin screw extruder manufacturer. Our R&D and foundry operations in Coimbatore brings innovation to the fore and develops MOCs for extrusion processing zone as a value-based wide range of offering to all global key customers for various compounding, engineering plastics, bio-based polymers, battery separator, masterbatch, fire retardant, Fluro polymer applications.

In the last three decades, we at STEER have developed sustainable solutions with over 66 patents which is a testimonial to our efforts in R&D to be a truly technology-driven organisation. Our fractional geometry design platform for elements delivers high productivity and carbon-neutral solutions with power savings efficiency for our customers.

Our safe recycler solution platform will play a pivotal role in providing solutions around recycling paving way for a circular economy in the times to come.

The Department of Chemicals recently proposed the imposition of mandatory BIS norms on polymers being used in India. What would be its ultimate ramifications on the Indian industries? Do you think it would have any collateral effect on your business?

I believe, BIS norms on polymers will enhance the quality requirements, which will be hugely beneficial to our business. Since we are an end-to-end value-based solution provider for various polymer applications, any stringent quality compliance will help deliver a unique customer experience that will have a cascading positive impact on our business.

India has been largely advocating for sustainability, and the plastics and polymers sector is barely at the beginning of the journey. How can sustainability become an ecosystem throughout the business? How can the government further encourage this movement?

With climate change issues that the world is grappling with due to global warming, there is a huge investment commitment from every government to contain this phenomenon. With disposal issues around plastics, there is a larger emphasis on banning single-use plastic and recycling which should get mandated for stricter compliance. This will propagate innovative solutions around environment-friendly bio-degradable applications, intelligent industrial and consumer recycling that goes towards delivering sustainability and a circular economy.

Could you tell us about STEER’s business until the Q3 of 2022?

We are on a growth path keeping technology and our end-to-end value proposition story at the forefront of all our offerings that delivers unique customer experience. Thus far it has aided us in delivering high double-digit growth.

What lies ahead for STEER? Can you elaborate on the company’s long- and short-term goals?

In the short term, STEER is fully aligned to delivering sustainable solutions for the biggest challenge the world is faced with be it climate change-related impact on the environment, carbon neutral applications, futuristic applications around battery-driven electric vehicle mobility solutions, recycling applications we will be ahead of the curve.

In the long-term, while we continue to aggressively grow our market share and mind share with the polymer customer segment with further innovations around building intelligent compounding, IoT and Industry 4.0, STEER will invest in new segments, like pharma and food, which will be the growth engines for the future.

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