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Rolls-Royce unveils exterior of its Phantom Limelight collection

By Swati Sanyal Tarafdar,

Added 23 April 2015

It is a collection of 25 cars that will be available to order from Rolls-Royce Motor Car dealers around the world

Prepare, Relax, Arrive

Thinking about the lifestyles of many of their clients, who spend considerable amounts of time travelling in the rear compartment of their Phantoms, the Bespoke design team at Rolls-Royce Motor Cars knew they could, in the words of Sir Henry Royce, "take the best that exists and make it better".

Whilst mass-luxury car manufacturers simply offer a means of conspicuously getting from A to B in some luxury, Rolls-Royce Motor Cars seeks to understand and exceed the demands of super-luxury customers who are always on the move, preparing to arrive for their next big life moment.

With this in mind they have created the "Phantom Suite" comprising unique personalised rear door panniers to ensure cherished personal possessions fall easily to hand for preparing for the next engagement, and a new luxury seating configuration in which to relax in before arriving.

Phantom Limelight has thus been conceived as the ultimate travelling companion as its owner moves from major event to momentous occasion, helping them to Prepare, Relax and Arrive for their moment in the limelight in consummate Rolls-Royce luxury.

Authentic luxury on the move

Authentic luxury is only achieved through ultimately understanding the needs and desires of the most discerning patrons in the world - Rolls-Royce customers. From their deep understanding of this specific group of super-luxury clients, the Bespoke design team behind Limelight understood that a number of very human emotions and needs mattered: easy access to one's favourite, personal possessions in order to prepare for the coming engagement; the opportunity to relax in ultimate luxury once ready and an impactful arrival. For these select people, Phantom Limelight is their very personal concept of authentic luxury.

Prepare

A unique personalised rear door pannier has been designed to ensure cherished personal possessions fall easily to hand. Ladies' and Gentleman's panniers are offered to the customer who can personalise their Phantom Limelight with door panniers that best suit their gender preferences. The Ladies' and the Gentleman's panniers can also be personalised to suit what particular personal possessions are required for the occasion.

In the standard configuration, the Concealed Fragrance Holder for three individual fragrances is located in the top left pocket of the Ladies' pannier whilst in the Gentlemen's pannier the concealed section holds watches. The concealed panel opens at an effortless push of the hand.

The top right pocket, which is open, contains the fragrance bottles in the Gentlemen's pannier whilst in the Ladies' are two watch or jewellery holders.

The fragrance bottles, which ensure the passenger always has the right fragrance available to them whatever the time of day, are handmade in the famous Bresle Valley in North West France ­- home to 75% of the world's luxury bottles for perfumes and spirits.

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