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New beginning

By Niranjan Mudholkar,

Added 10 May 2014

At the Die & Mould India 2014, The Machinist caught up with Ranjit Bhide, the new MD of DMG MORI India. He shared how he plans to build on the company’s legacy

What are your plans for DMG MORI now that you have taken charge?

A company of the size and stature of DMG MORI is not person dependent. It's not that I will completely change DMG MORI in India. I am here to build on its legacy. What a person can add is speed, his personal expertise and his personal experience to an already existing pool. Essentially, I am not a machine tool person, so I bring a completely different perspective and I think that will help. I will try to use my experience to bring the best practices from other industries. And it could be in any department but while staying within the existing framework of DMG MORI. The broad level policies and framework of DMG MORI will remain intact. We have a plan in place and we are taking steps for the growth of the company. Our objective is to improve market share, enhance the stability within the organisation and build better processes. That's what I am focusing on right now.

Will you be looking at new sectors?

Having a really wide range of products, DMG MORI already has presence in all industry sectors like automotive, oil & gas, ship- building, construction equipment, medical and so on. Even restricted sectors like aerospace are accessible to us. Last year, the company has started to look at various applications within different sectors. With my background, I may be able to add momentum to it. For example this show is about Die & Mould. So from within the automobile sector there could be people coming for Die & Mould applications such as bumper moulds and so on. The sector is automotive but the application is Die & Mould. That's what we have been focusing on in the last year in a more aggressive manner; different applications in various sectors. I am looking to take it forward.

DMG MORI has launched CELOS, an advanced human machine interface at the global level. When are you bringing it to India?

CELOS will surely come to India but at a little later stage. We have already tested it extensively for Europe and some other parts of the world but we will do further testing with some Indian customers before introducing it officially in this region CELOS is a very advanced and intelligent way of operating a machine. We do understand and appreciate that several customers in India too are looking at a very high level of sophistication.

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