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Going global

By Niranjan Mudholkar,

Added 10 January 2014

Elecrama 2014 showcased the global competitiveness of Indian products and the capability of Indian power equipment manufacturers to develop world class products at competitive costs

The Indian electrical equipment manufacturing industry has certainly evolved and matured over the years. In fact, India is now becoming a major sourcing destination for global players. That is exactly the reason why Elecrama 2014, the world's largest transmission and distribution confluence, had the theme of ‘Go Global'.

"The focus has been to showcase the global competitiveness of Indian products and the capability of Indian manufacturers to develop world class engineering products at competitive costs," said Sanjeev Sardana, Chairman, Elecrama 2014. The Mission plan 2012-2022 for the electrical equipment industry was launched in July 2013 and its vision is to make India the country of choice for production of electrical equipment and reach an output of US$ 100 billion by balancing exports and imports.

The 11th edition of Elecrama was held at the Bangalore International Exhibition Centre (BIEC) from January 8-12, 2014. Covering a gross area of 70,000 sq m with over 1,200 exhibitors from 30 countries displaying their latest products and technologies, it was the largest Elecrama yet. "Elecrama has grown to be the world's largest show for electrical equipments from 220 V to 1200 KV and industrial electronics.

The exhibition not only provides a platform for showcasing the global best technology but also provides opportunity for building strong relationship between the buyers and sellers," said Raj Eswaran, President, the Indian Electrical and Electronics Manufacturers' Association (IEEMA). IEEMA, the 66 year old industry body, representing the Indian Electrical & Professional Electronics equipment manufacturers' is the apex industry association in the power sector. IEEMA organises Elecrama every two years.

Karnataka, the partner state of Elecrama, invited the electrical equipment industry to set up manufacturing units in the state. According to the state's Chief Minister Siddaramaiah, Karnataka had initiated several reforms in the transmission and distribution sector that would help reduce inefficiencies in the system and also provide enormous opportunity to electrical equipment manufacturers to supply high quality equipment at reasonable costs.

The five day event was designed to allow participants to experience a multilateral approach and derive maximum benefits while attending the show. Among the concurrent events lined up, Elecrama 2014 also unveiled the 9thTrafotech International Conference on transformers. The Trafotech 2014, held once in four years, provided transformer designers, manufacturers, users and consultants a common platform to review the latest advances and futuristic trends, share operational experiences and discuss the requirements of transformers for smart grid systems.

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