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ACE Entrepreneur - Anshul Goel, MD, Duroshox Pvt Ltd

By Niranjan Mudholkar,

Added 11 August 2014

“We are working on product supplementation, engineering capability enhancement, cost synergy and enhanced product offering capability as potential strategies while looking at potential targets.”

The last one year has been very exciting for Duroshox. "We have seen growth in volumes related to our current product portfolio and also had great success in identification of new product lines that will provide growth to the company in the mid to long term."

Now Goel has set his eyes beyond the Indian shores in terms of increasing the company's footprints. "We believe that there could be significant value creation if we are able to identify inorganic growth opportunities in products lines that are aligned with our long term growth plans. We have initiated the process of evaluating potential opportunities and identifying markets where we would like to be present in the future."

Of course, he doesn't have a timeline that he has to adhere to. It is critical to identify the right opportunity that provides synergy and creates value in the long term - both for customers and other stakeholders. "We are working on product supplementation, engineering capability enhancement, cost synergy and enhanced product offering capability as potential strategies while looking at potential targets."

His mantra for taking Indian auto components sector to the next level includes a combination of ‘core competence', world class manufacturing, lean, QFD, six sigma, automation and robotics, simultaneous engineering, bottom of the pyramid and TPS. Goel wants Duroshox to operate in niche suspensions products. "My aim for Duroshox is to be one of the top 3 producers globally in the segments that we operate."

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