Rehau, a global leader in polymer-based solutions, has launched its maiden kitchen category, Rehau Kitchen in Richmond Road, Bengaluru. A component manufacturer and supplier brand, Rehau is now becoming a solution provider with the launch of its kitchen category.
Rehau has manufactured and provided niche and premium quality components for the last 25 years in India. The brand made a mark in the Indian market with its furniture edge bands and has created a strong dealer network over the years. After playing a lead role in the B2B market, Rehau is set to cater to the B2C audience to educate the end consumers about the standard of quality and make them aware of the importance of the hidden but essential elements that make up their dream kitchen.
The Rehau Kitchens are assembled in India and are thoughtfully curated for the Indian market. The modular kitchen has the company's European quality edge banded panels; the hardware and accessories used are also of international quality, promising strength, resistance and durability. Every kitchen uses the brand's newly launched RAUVISIO quartz stone as kitchen slabs that are considerably more hygienic and easier to clean due to its polished surface and fibre-free material, giving a feel of natural stone. The roller shutters used in a Rehau kitchen are imported from its German plant for storage solutions, and the Plinth cover used in the modular kitchen set-ups are manufactured at its India factory.
The experiential store in Bengaluru is spread across a 2000+ sq. ft. area and consists of three kitchen units for display. The brand offers 100+ surface finishes and colours for consumers to customise their kitchen without limiting their imagination and creativity. The brand provides an end-to-end solution to its customers starting from recce to installation with a shorter delivery time and quick after-sale service.
Bhavana Bindra, Managing Director, Rehau South Asia, said, "Rehau has been excelling in the Indian market for last 25 years, and for more than two decades, Bengaluru has been a core market for the brand. Also, the south market has always been a trendsetter in modern and futuristic furniture, as witnessed by all major furniture brands in this part of the country. Inevitably, Bengaluru became our first choice to launch the brand's maiden kitchen category. It is a proud moment for us at REHAU as we foray into the B2C segment with the launch of REHAU kitchen."
